I wear cologne because I like its scent. We make a b’racha when smelling spices because we derive pleasure from the aroma; not from the twigs and no one has ever made a pass at me because of my wonderful cologne scent.
Some yeshiva bocher favorites of the 60’s were Conoe, Hai Karate and Jade East; are they still around?
Singles should be wearing cologne and perfume; it may be the answer to the shidduch crisis.