In the Gemora, Shabbat 64b, R’ Akiva allows a women to apply makeup even while she is a niddah!! This is a time most things are uisser, but we see makeup is mutter because of Shalom Bayis! The makeup is not for the women to feel attractive. We see from this gemorah that women wear it to make their husbands attracted to them.
One the the Takakna of Ezra was for salesmen to travel to every community to perfume or other things.
This is a VERY sensitive issue that one should not mess with! If a women wears makeup like a clown it is none of your business if her husband wants her to wear it! This is a shalom bayis issue and none of our opinions matter, but the husband and wife.