H and M, like many stores of all kinds, use data provided by their own customers. Whether it is signing up for a mailing, a credit card or buying online, they may see a cluster of customers in this area. They may have been targeting the public scholl traffic as well (someone stated there is one in the vicinity). Perhaps they signed a contract that gets them 50 bus shelters evenly scattered through the boro. Whatever it is, why assume they are out to offend everyone?
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