something tells me if someone was to open a kosher KFC, Burger King, Dominos etc. In Broklyn there would be a lot of paying customers…people like what they can’t or don’t have, giving them a “kosher” access to the forbiden is a good business decesion….
I agree; I suspect that this also relates to part of the hashkafic issues that some have. If putting a famous name on a restaurant would improve the taste of the food, that would be one thing. I think, though that people are buying into the mass PR campaigns, and the attraction is not the taste, but the fact that now we can have what the rest of the world has. I think that this is unhealthy (besides all the fat!), a kind of collective low self esteem.
When Subway in Brooklyn opened, some people told me that it was no better than any previous kosher deli (which might be why it eventually closed).
As a marketing ploy, it might be great to get people in, but the food’s got to be good at the right price for any place to stay in business.