bottom line lady was wrong for mentioning it to you and you were wrong for mentioning it to the store owner in her name. You could have said to him that you are buying by him b/c you like to shop there but that for his sake he should know that you “saw it” cheaper down the block. I have a business and if I think that I am the only one who carries an item I may charge a bit more that our standard mark up so perhaps if someone mentions that they saw it cheaper I may have a chance to adjust my price to compete.
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