Why should Jews be embarressed that we pay lots of $$ for our shaitels? What should we wear, horse hair?
Women who don’t cover their hair spend way more money on coloring, cutting, high lighting, Japenesing, relaxing, etc etc. When I buy a wig it lasts me for a long time, because I try to get something that is good quality.
Fakairt, I think the Non Jews are very impressed that our wigs look nice and they can’t tell it’s a wig. It’s a kiddush Hashem when frum women dress modestly but nicely.