wag – You are correct that it should be only said once not repeatedly, and if done more than once its called OCD, However kriyas shema is a dioraysa, and its very important to get the correct pronounciation of every single word, Now there are words that are easier and less complex to pronounce than others. Shema for example, there is no “nun” or “gimmel” in it however when you prononuce the “ayin” corectly it sounds like shemang. The same applies to Tizkiru there is a stress on the zayin so it sound like tizskiru. I agree that there is no need to go overboard.
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