I was once discussing this with a bunch of friends and the situation came up. If you had the exact same sweatshirt, same quality and all but one had a logo and one didn’t. The one with the logo was $100 and the one without was $10 which would you buy?
Everyone said the $10 one without blinking an eye. One ‘friend’ said if my mother’s paying the $100 one and if I’m paying I would get neither.
if you buy it for the piece of clothing thats one thing but if you buy it for the logo, then you probably suffer from ‘keeping up with the Joneses (or Cohen’s)’ 😉