I think that mybat has said something very worthy of note. The focus should be on praise and acknowledgement instead of criticism and scolding. Women and girls who make an effort and sacrifice to dress in a way that is tsanua should be given hearty praise and lavish approbation for their behavior. This should be done personally and the same idea should be reinforced in general when addressing a group. (The personal praise should be given by women to other women, or by husbands to their wives, or by fathers to their daughters. General praise can be given by anyone, as it is not necessary to notice minutae when speaking in general.) Praise the slightest improvement, and praise every improvement. By giving praise, and not by giving criticism, you will accomplish your goal of increasing tsnius observance.
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