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Today is the last day to get a free gift at the YTC Chinese Auction. Baruch Hashem sales have been up today which proves the point that these free gifts actually do work. The question is how many of today’s sales would have happened without the free gift and does that make it financially. For instance, if the Yeshiva spends $1000 on free gifts but makes $2000 in extra sales because of it then they gained $1000. Even if they only make $1000 in extra sales it is worth it because it gets people to not procrastinate. There are many people who want to give but like to wait until the last minute. Yeshivas are generally tight on money and would rather have the money sooner than later, especially close to a big event such as an auction. The free gift deadline is a hechrech for people to get it over with and buy the auction tickets. Some yeshivas have auctions where you can submit your ticket order and they will bill you. If they have free gifts or other deals they will usually only give those things if the money is paid by the deadline date so simply turning in the order form without money isn’t enouigh and it is therefore a hechrech for them to actually pay right away.