Joseph, in today’s day and age, it is especially important to do acts of kindness for non-Jews. We are no longer isolated in shtetls so we have so much more interaction with them. People generally can spot orthodox Jews a mile away. Any chesed is a huge kiddush hashem, but a lack of chesed is more often a huge chilul hashem. In cases like this, I would aim to be extra careful to make a kiddush hashem, rather than the other way around.
