- This topic has 14 replies, 11 voices, and was last updated 9 years, 8 months ago by .
-
Posts
-
is it just me, or is everyone else getting sick of the marketung tactic by bartenura, going “addorable” on the new smaller bottle?
I dont ever see a time in my life were i would ever by an “addorable” bottle of wine!
Imagine if johnny walker did that. “Try our new blue labela, in its cute 375 ml bottle, its perfect to put in the carseat in the back of your pickup”
I need to go throw up now. See you all later!
It’s just you.
Obviously it got your attention and got you talking. So their marketing campaign is a clear success with you.
Marketing alcohol is especially difficult. For starters, its leading “attraction” (that alcohol causes your mind to stop functioning, in a pleasant way) can’t be touted as a feature (imagine an ad: drink my vodka, it will make you act like a fool or knock you out). For Jews its especially a problem since in our culture being intoxicated is viewed quite negatively. On top of that, most good wines are from countries that have a long history of anti-semitism (imagine an ad: buy Italian wine, from the country that destroyed the Beis ha-Mikdash, or perhaps a French wine putting Dreyfus on the label).
So when you come up an effective way of marketing alcohol, be sure to let them know.
Bartenura is a girly “wine” in the first place so cute makes perfect sense.
Of course it was developed to be placed in shalach manos — hence the smaller size bottle.
The commercial that YWN posted from Bartenura was quite funny and cute.
The what?
I heard the blue Bartenura’le goes over very well with non jews as well.
SOmetimes itss more tacky to give that than to give a big bottle of wine.
I think the Bartenura’le is very cute, inexpensive and great idea.
I heard the blue Bartenura’le goes over very well with non jews as well.
I’ve never seen the 375ml bottle advertised in that market.
barf? why.
Who cares if they make a small bottle.
Who says wine cant be cute? anyways, Who exactly cares how they market it?
If you like the size buy it, if you dont leave it for someone else.
I dont get ur reaction.
Huge billboard on route 21 in newark not far from the prudential center (at least was there couple months ago when went for devils game) for “the blue bottle”.
- You must be logged in to reply to this topic.