On the streets (Ave J & BP) they usually range from $25-40 today & erev can be as low as $10! In wholesale stores they range from $35-75. In esrogim stores (straight from Israel etc) range from $75-til no end ($300)lol! Hatzlacha & gut yom tov!
I replied, whatever you pay for it, that becomes the value of it (the mitzvah is worth more if you pay more for it – so paying $5 a set the last minute is not recommended)
The Esrog’s mehudar worth is based upon defined halachic mehudardik attributes of the Esrog. Not what you pay for it. An Esrog bought for $10 could be worth far more than one paid $50 for.