New York City is starting an ad campaign that urges people to stay put if they’re trapped inside a stalled elevator.

According to the city buildings department, five people died and 51 were injured in elevator accidents last year. The agency says the worst deaths occurred when passengers tried to save themselves.

The Daily News reports that the “Stay Safe. Stay Put” ad campaign being launched Wednesday encourages elevator passengers to remain calm and push the elevator’s alarm button.

Other advice: Don’t try to pry open the doors or jump up and down. That could affect the brake system and shift the car. And don’t leave the car through any other means until emergency responders arrive.

And don’t worry about a free-fall. The buildings department says that just won’t happen.

(AP)