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Newspaper Circulation In U.S. Falling Fast


nyt.gifThe following is a CBS News report: decline in U.S. newspaper circulation is accelerating as the industry struggles with defections to the Internet and tumbling ad revenue.

Figures released Monday by the Audit Bureau of Circulations show that average daily circulation dropped 10.6 percent in the April-September period from the same six-month span in 2008. That was greater than the 7.1 percent decline in the October 2008-March 2009 period and the 4.6 percent drop in the April-September period of 2008.

Sunday circulation fell 7.5 percent in the latest six-month span.

As expected, The Wall Street Journal has surpassed USA Today as the top-selling newspaper in the United States. The Journal’s average Monday-Friday circulation edged up 0.6 percent to 2.02 million – making it the only daily newspaper in the top 25 to see an increase.

USA Today saw its worst decline ever, dropping more than 17 percent to 1.90 million. The newspaper has blamed reductions in travel for much of the circulation shortfall, because many of its single-copy sales come in airports and hotels.

The New York Times stayed in third place at 927,851, down 7.3 percent from the same period of 2008.

Newspaper sales have been declining since the early 1990s, but the drop has accelerated in recent years. Part of this is because newspapers stopped serving harder-to-reach areas and limited circulation to their core regions.

In many cases, people simply aren’t buying print copies as much as they used to, given the abundance of free news on the Internet, often from the newspapers themselves. This has prompted newspapers to consider charging fees for Web access, but it could prove difficult to persuade people to pay for something they are used to getting for free.

Newsday, a Long Island daily, said last week it plans to start charging people who don’t subscribe to its print edition $5 a week for access to its Web site. Newsday’s circulation dropped 5.4 percent in the latest reporting period, to 357,124.

(Source: CBS News)



5 Responses

  1. So is demand for ice (for ice boxes), not to mention typewriters, telegraphs, and do you realize how it is to find a horse-drawn carriage in Brooklyn these days??????

  2. I think this is because people are passively bombarded with what the media thinks is news, as incredible and repetitive as can be, so that to sit down and read about it; well, more and more people are not interested.

  3. obama with with your money wants to bail out the newspapers;did not say which ones but we all know the left leaving ones ofcourse and you know what they will publish all of his rubbish ideas like public health option. This man is dangerous

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