The latest TGI survey of the chareidi media places Yated Neeman and Kol Berama in the lead. The survey results were released on Tuesday, 11 Nissan. The survey shows a slight increase in the Kol Berama Radio audience as well as a slight increase in the print media, which remains a far cry from last year as the general trend does not favor newspapers.
It is pointed out the latest figures are not compared to a parallel period but only six months and the number of participants in the survey has dropped as well.
January – December 2014
· Kol Berama Radio remains in the lead with 27.1% (26.4% in previous poll [07.2013 to 06.2014])
· Kol Chai Radio with 24.8% (22.9% in previous [07.2013 to 06.2014])
Daily Newspapers
· Hamodia increased from 15.6% to 16.6%
· Yated Neeman increased from 19.3% to 20.4%
· HaMevaser increased from 8.3% to 10.7%
· HaPeles increased from 11% to 11.9%
Weekend Newspapers
· Mishpacha is down from 19.6% to 19.5%
· Yated Neeman is up from 16.5% to 16.9%
· BaKehilla is up from 8.1% to 8.3%
· Hamodia is up from 14.5% to 15.8%
· HaMevaser is up from 7% to 8.4%
· Sha’ah Tova is up from 2.2% to 2.5%
· Yom L’Yom is down from 6.4% to 4.7%
Daily Newspapers distributed free of charge
· Yated Neeman Tuesday edition is up from 56.9% to 57.9%
· HaPeles Tuesday erev Shabbos edition is up from 16.5% to 16.7%
Weekend Newspapers distributed free of charge
· Kav Itonut is up from 25.3% to 26.6%
· Merkaz HaInyanim is up from 20.2% to 25.3%
The survey questioned Jews above 18-years-old representing the sector which number 4 million persons.
(YWN – Israel Desk, Jerusalem)