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TGI Survey: Yated Neeman and Kol Berama in the Lead


3The latest TGI survey of the chareidi media places Yated Neeman and Kol Berama in the lead. The survey results were released on Tuesday, 11 Nissan. The survey shows a slight increase in the Kol Berama Radio audience as well as a slight increase in the print media, which remains a far cry from last year as the general trend does not favor newspapers.

It is pointed out the latest figures are not compared to a parallel period but only six months and the number of participants in the survey has dropped as well.

January – December 2014

· Kol Berama Radio remains in the lead with 27.1% (26.4% in previous poll [07.2013 to 06.2014])

· Kol Chai Radio with 24.8% (22.9% in previous [07.2013 to 06.2014])

Daily Newspapers

· Hamodia increased from 15.6% to 16.6%

· Yated Neeman increased from 19.3% to 20.4%

· HaMevaser increased from 8.3% to 10.7%

· HaPeles increased from 11% to 11.9%

Weekend Newspapers

· Mishpacha is down from 19.6% to 19.5%

· Yated Neeman is up from 16.5% to 16.9%

· BaKehilla is up from 8.1% to 8.3%

· Hamodia is up from 14.5% to 15.8%

· HaMevaser is up from 7% to 8.4%

· Sha’ah Tova is up from 2.2% to 2.5%

· Yom L’Yom is down from 6.4% to 4.7%

Daily Newspapers distributed free of charge

· Yated Neeman Tuesday edition is up from 56.9% to 57.9%

· HaPeles Tuesday erev Shabbos edition is up from 16.5% to 16.7%

Weekend Newspapers distributed free of charge

· Kav Itonut is up from 25.3% to 26.6%

· Merkaz HaInyanim is up from 20.2% to 25.3%

The survey questioned Jews above 18-years-old representing the sector which number 4 million persons.

(YWN – Israel Desk, Jerusalem)



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