The left has an advantage in that they are marketing change; that we need a change; that we are tired and stressed and on the verge of despair (God forbid) and we need for things to get better.
What is the problem with this? Nothing.
The problem is with the outcome, which according to logic we would call a non-sequitur or the fallacy of the slipped modal operator. The left is saying that because of A, B, C (need for change, poverty, sense of hopelessness, etc…) we need D (any one of the left political figures).
What does the right say? We need to keep fighting against Iran, keep up the battle against terrorism, against ISIS, Hamas, Hezbollah, etc…
This is very poor marketing.
People are tired and need answers now. This is what the left is marketing. Not the outcome—whichever D is in rotation as Prime Minister that day—but the As, Bs, and Cs. The common sentiment that we are at the brink and we can’t take it any longer; that things need to change right now.
From a marketing perspective the only thing that separates the far left from the far right is context and the outcome. They say peace now, we say Moshiach now; they say to make sacrifices for peace, we say to have mesirat nefesh, self-sacrifice, to bring Moshiach; they say we need change now, and we say we need to overturn the world today.
The public doesn’t want to hear about status quo, about holding on, because many of us are barely holding it together. We need answers not political stances; we need to know that yesh atid, that there is a future… but not a future filled with failed policies.
Join the official YWN WhatsApp status
2 Responses
Learning from the Left
The left has an advantage in that they are marketing change; that we need a change; that we are tired and stressed and on the verge of despair (God forbid) and we need for things to get better.
What is the problem with this? Nothing.
The problem is with the outcome, which according to logic we would call a non-sequitur or the fallacy of the slipped modal operator. The left is saying that because of A, B, C (need for change, poverty, sense of hopelessness, etc…) we need D (any one of the left political figures).
What does the right say? We need to keep fighting against Iran, keep up the battle against terrorism, against ISIS, Hamas, Hezbollah, etc…
This is very poor marketing.
People are tired and need answers now. This is what the left is marketing. Not the outcome—whichever D is in rotation as Prime Minister that day—but the As, Bs, and Cs. The common sentiment that we are at the brink and we can’t take it any longer; that things need to change right now.
From a marketing perspective the only thing that separates the far left from the far right is context and the outcome. They say peace now, we say Moshiach now; they say to make sacrifices for peace, we say to have mesirat nefesh, self-sacrifice, to bring Moshiach; they say we need change now, and we say we need to overturn the world today.
The public doesn’t want to hear about status quo, about holding on, because many of us are barely holding it together. We need answers not political stances; we need to know that yesh atid, that there is a future… but not a future filled with failed policies.
Perseverance, secret of all triumphs.
Victor Hugo