The New York Times Co’s (NYT.N) November advertising revenue fell 20 percent, the company said on Wednesday, illustrating how the financial crisis is aggravating dizzying revenue declines at U.S. newspapers.
Ad revenue at the publisher’s New York Times Media Group, which includes the Times newspaper, fell 21.2 percent from a year earlier because of a drop in real estate and jobs classified advertising.
Meanwhile, the Internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news.
Currently, 40% say they get most of their news about national and international issues from the Internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the Internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.
For young people, however, the Internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the Internet (68% vs. 34%).
The percentage of people younger than 30 citing television as a main news source has declined from 68% in September 2007 to 59% currently. This mirrors a trend seen earlier this year in campaign news consumption. (See “Internet Now Major Source of Campaign News,” News Interest Index, Oct. 31, 2008.)
The survey by the Pew Research Center for the People & the Press, conducted Dec. 3-7 among 1,489 adults, finds there has been little change in the individual TV news outlets that people rely on for national and international news. Nearly a quarter of the public (23%) says they get most of their news from CNN, while 17% cite Fox News; smaller shares mention other cable and broadcast outlets.
(Source: Reuters / YWN Desk – NYC)
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5 Responses
May the next report be it lost the remaining 80%!
There used to be a saying that freedom of the press applied only to those who own printing presses. We already know that all kinds of people use the internet to disseminate all kinds of ideas, not all of them healthy for Klal Yisroel or the world. Hashem yerachem.
And imagine nfgo attacking a blogger because he didn’t give accurate credit to a New York Crimes story and calling it legitimate reporting! Three days after 9/11 the Crimes was apologizing for the terrorists!
Less advertisers = less paper to wrap fish in. very sad indeed.
baruch hashem