After Cofix established itself in cities in Israel, offering a menu of items from hot and cold drinks, sandwiches and pastries, all for 5 NIS, it now plans to move to the grocery area. CEO Avi Katz explains he is planning to open Supercofix which will carry 600 bestselling items, all selling for 5 NIS. The first branch is scheduled to open in April 2015. Katz envisions 20 branches nationwide.
There are currently 40 Cofix branches nationwide and Katz expects to have 10 additional branches by the end of 2014.
(YWN – Israel Desk, Jerusalem)
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