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Meet the Golden Boy of Jewish Marketing

What does it take to create a successful marketing campaign to attract Young Jewish students and Professionals in today’s multichannel, mobile, social-media-driven world? A question without a doubt, Jewish organizational directors across the country are asking themselves every day. Perhaps we found have the answer. An investment in Gold, Mark Gold that is. Just as with secular marketing, Jewish marketing has seen dramatic shifts in what it takes to create a dynamic and result oriented marketing strategy. Unfortunately, while some are adapting to new marketing methods, many organizations are being left behind in a 2.0 world.

This is where the “Golden Boy” of Jewish marketing, Mark Gold steps in with his vast experience in entertainment, hospitality, pop culture, graphic design, marketing, sales, networking and event planning. Gold’s experience is invaluable to some organizations, but it is his amazing creativity that sets his marketing campaigns apart.
Just ask R.A.J.E. director and co-founder, Mordechai Tokaorsky, who states, “Mark brings an element of fresh thinking and passion” to his marketing strategies.
Gold’s Early Success
Gold’s marketing success began early when he rose to the top of his marketing class and was raking in $40,000 a year for small business marketing services while attending his junior year in college. This early success landed him in a marketing position right out of college where he co-managed a vast advertising portfolio of $2.4 million. It did not take long for Gold to be considered the “go-to-marketer” for many top Jewish outreach organizations.

Gold’s Vast Portfolio

Gold’s success can be seen in the long list of top-rated Jewish organizations who have already invested in Gold (pun intended), including birthright, Chabad, Makor International, Limmud FSU, R.A.J.E. and Ohr Somyach.

When birthright was in its early stages from 2003 to 2007, Gold’s potential was easily seen with his ability to lead four birthright trips as a result of him single handedly recruiting over 30 Jewish participants from various colleges across New York. So impressed by Gold’s stellar performance, he was quickly promoted and named the official “Hibbah” birthright representative of New York by the time he was just 23-years old.

Gold was also enlisted to help Ohr Somyach and Makor International to design and market their adventure-learning trips and other programs in Israel. Gold spearheaded this rebranding campaign that introduced the new go100days.com website and MakorInternational.org website. The new art direction and marketing strategies designed was able to reach a broader more secular audience and contribute to recruitment efforts.

Other top marketing campaigns led by Gold include a remarkable fundraising video for a Chabad gala, sales collateral such as banners and booklets for the Limmud FSU conferences, Vine video spoofs entitled the “RAJE Selfie” and the organizing for a “5 Star Shabbat” where a record breaking 400 young Russian Jews attended at the R.A.J.E. Center of Brighton Beach including keynote speakers Rabbi Shmuley Boteach and councilman Hakeem Jeffries, which earned Gold a mention in The Jewish Week.
Gold is well-known as being a thought leader and creative marketer that top Jewish outreach organizations can turn to. Currently he has taken the summer off to study abroad in Jerusalem’s Ohr Somayach institute and is looking forward to exploring new projects upon his arrival in New York City by early September. Gold could be reach through his site www.markgoldgroup.com