qwerty > . Now Kiruv is a wonderful concept and I fully endorse it, but there’s a downside. Those involved in Kiruv are eternally optimistic. You’re a Mechallel Yom Kippur. No problem. Give him an Aliyah.
I very much understand your concerns about excesses. But here your understanding of “kiruv” is imperfect. (I used quotes because Chabad are usually not using this term, only those who – B’H – decided to copy their approach and who define their own position as between Hashem and those on outside. So, this is not about Aliyot and kibudim in general, it is about people asking basic questions about their relationship to Hashem, trying to figure out how to go home to their parents and eat from paper plates without causing a ruckus.