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Ca,
“ יחי אדוננו מורינו ורבינו מלך משיח לעולם ועד printed on everything from yarmulkes to booklets printed from 770 to any sign you see in ארץ ישראל with the rebbes image
You can’t be serious”
Of course yechi is well known. I just thought it meant ma zaro bachayim af hu bachayim, until I requested a thorough education on the topic when I was asked about this being literal by other Chassidish (not Chabad) girls I meant.
Really not a focus in our education as a community. There are a select few schools in America, and I know Israel is known for being more into it, but even the ones I know, it’s definitely not the primary focus. A detail of a detail.