The Israeli smartphone market has undergone an upheaval. Figures from research company IDC Israel, published here for the first time, indicate a substantial change in direction. The big loser in this area in 2013 is Samsung, whose market share crashed by 22%, from 43.7% in 2012 to 34% in 2013. Despite the decline, Samsung is still the leading player in the Israeli market.

The market as a whole has grown considerably. According to IDC data, the number of smartphones sold shot up in 2013 to 2.4 million, compared with 1.6 million in 2012. On top of these figures, some 630,000 basic handsets were sold. Altogether, about 3 million mobile handsets were sold in Israel in 2013, compared with about 2 million in previous years.

To read the entire article, please click HERE to Globes.

(YWN – Israel Desk, Jerusalem)