Dear Arso,
“I’m specifically talking about – and I’ve said this now a number of times – the Lubavich claim that when other non-Lubavich chassidim say the words “the rebbe” they are openly referring only to the Lubavicher rebbe, not to their own rebbe.”
And I knew that. But they think it in a cosmological sense. As opposed to your standard Lakewooder who always thinks of the R”Y ZT”L as Rav Aharon in a literal sense.