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Why is Shmurah Matzah So Expensive?


matzah[By Rabbi Yair Hoffman]

The prices range from some $13 per pound to upwards of $28 per pound. The not insignificant range in price for handmade matzah invites the question: Why is hand shemurah matzah so expensive? Is there price gouging involved here?

This year, in Brooklyn, there is talk of organizing a boycott to keep the prices down. The Shulchan Aruch (Choshen Mishpat 231:21,27) discusses the right of a beis din to ensure that price gouging does not happen for staple food items that are necessary for a Jewish community. Might this apply here?

Before a boycott is called, it would be instructive to understand what the factors are that contribute to the cost of matzah production. There are matzah bakers that are highly successful financially. Others have lost their shirts. A third group barely eke by. What are the underlying issues?

Believe it or not, as with most businesses, the main factors are managerial and fiscal accounting skills. Aside from renting the actual property where the baking will be conducted, there is a huge labor cost involved. The owner has to make sure that he has qualified and experienced managers and workers who can focus on very strict standards while still producing a high volume of matzah. The owner has to keep the managers happy in terms of their salaries as well as the quality of their workers.

The costs are not just that of salary. Because many of the workers come from Israel, there is the cost of the airline tickets as well as housing them for the duration of their stay in the United States. There is also the cost of kosher supervision and that of the rav who sets up the production system.

Because the production aspects of matzah are so complex, the owner has very little time to focus on other aspects of building up his business. Generally speaking, there are two types of baking that occur at matzah bakeries—that of the general shift and the baking that is done by groups that come in, called chaburos.

The latter idea is an important notion in halachah. Getting matzos for Pesach is not just a hechsher mitzvah—a preparation for a mitzvah. It actually involves a mitzvah in and of itself—that of “u’shmartem es ha’matzos”—guarding the matzos. This is indicated in the language of the Shulchan Aruch (O.C. 460:2). Although it can be done through an appointed messenger or shaliach, just buying the matzos off the supermarket shelves is not the best way to fulfill this mitzvah. There is a workaround for the off-the-shelf purchaser. If time is spent examining whether there are folds or bubbles in the matzah that would render the matzah unfit, then one does fulfill the special mitzvah of guarding the matzos.

Matzos Mitzvah And Shemirah

There are two types of matzos: matzos mitzvah and regular matzah that is to be eaten during the other days of Pesach. Matzos mitzvah are those matzos that are to be used on the nights of the Seder in fulfillment of the mitzvah, “In the evening you shall eat matzos . . .”

Matzos mitzvah can technically be baked from wheat, barley, oats, spelt, or rye. However, it is ideal, a mitzvah min ha’muvchar, to bake them from only wheat (Rama 453:1 and M.B. 453:1).

The pasuk states, “U’shmartem es ha’matzos” (Sh’mos 12:17)—which literally means “and you shall guard the matzos.” Our sages extrapolated from this pasuk that these matzos require a special supervision that they not become subject to chametz. It is not enough to just assume that nothing happened to them. Rather, ideally, the wheat from which a person wishes to make matzos mitzvah must be guarded to ensure that there is no concern of their becoming chametz. Having been guarded in this way makes the matzos “shemurah.”

Guarding The Matzah: A Three-Way Debate

There is a three-way debate among the poskim as to when it should be guarded. Should it be guarded from the time of the harvesting of the wheat, of the grinding of the wheat, or of the kneading of the matzah dough? Ideally, we rule that the guarding for the matzah that we use during the Seder should be done from the time the wheat is harvested, but at least from the time that it is ground. If one is hard-pressed, then one may rely upon the more lenient view of guarding from the time that the matzah is being kneaded (see Shulchan Aruch 453:4).

According to the letter of the law, the matzah that is eaten during non-Seder nights does not need to be watched. However, Israel is a holy nation, and they have taken upon themselves the custom that even these other matzos should be watched (see Be’er Heitev 453:8 and M.B. 453:25).

Those that are especially careful in the mitzvah make sure to eat only matzah that was guarded from the time of harvest for the entire duration of Pesach. This was the custom of the Vilna Gaon (see Biur Halachah 453 “Tov l’shomram”).

Why do we seem to adopt every stringency when it comes to matzah? The Malbim explains that the Jewish nation was redeemed from Egypt in the merit of three things: we did not change our names, we did not change our language, and we did not change our clothing. If you will note, none of these things were halachic requirements at the time. They were chumros, stringencies. This is why we are careful to observe so many stringencies in regard to matzah—because it was only in the merit of stringencies that we merited to be redeemed in the first place.

What Is Chametz?

One last thought. We all know that metaphysically, chametz represents the yetzer ha’ra—the evil inclination. What is the actual science behind chametz?

The world is filled with microorganisms called yeasts that surround us. They are found everywhere—on the ground, on plants and trees, on human beings, and even in the very air that we breathe.

These airborne yeasts enter everywhere. They even enter into matzah dough, and feed upon the starches that are in the flour. The yeasts produce carbon dioxide. The carbon dioxide expands the gluten proteins in the flour. This is how dough eventually becomes chametz.

The gluten protein is a composite of two other chemicals, gliadin and glutenin. These gluten proteins are elastic. When the yeast breaks down the starches into alcohol and carbon dioxide, the dough begins to expand and to rise. The elements that help in the expansion of the gluten proteins are warmth, water, and time. This is why we make sure that we avoid excess kinetic energy (that could produce heat) in our bags of flour, and why we keep production under 18 minutes, and why we make sure that the flour does not get prematurely wet.

Another factor that is not so well known is atmospheric pressure. The higher the elevation, the lower the surrounding pressure and the more the carbon dioxide will expand. It seems, however, that this is a halachic issue that has not yet been fully explored with poskim. v

The author can be reached at [email protected].

ARTICLE PUBLISHED BY 5TJT



15 Responses

  1. They are hand made on equipment that is used for only one production run a year, meaning the owner has to own the factory all year but only gets sales for a few months. Machine matzah is made by machines that can be used throughout the year (and cleaned especially for Pesach). Hand matzah is harder to pack and ship, whereas machine matzah is so easy to ship we often import it from Israel to the United States. Virtually no one holds that machine shmura is not kosher for Pesach, only that the hand matza is more traditional and is a hidur – so anyone can switch.
    Shmura flour is also more expensive, but that affects hand and machine equally. If the price of hand matza is too high, people will switch to machine shmurah.

  2. Shmura matzo is a process that actually takes many months–from the cutting of the wheat through the actual baking, packing and shipping (all of which is done by hand). There is quite a bit of labor involved. So from there, let me ask you why a small birthday cake costs $20 or a pound of macaroons…? How much labor and ingredients are involved in those “baked” goods as compared to hand shmurah matzo. An owner of a famous bakery in Boro Park once complained to my father about the cost of shmura matzo. So my father asked him why his macaroons costs so much. That was the end of the complaint!

  3. The costs are not just that of salary. Because many of the workers come from Israel, there is the cost of the airline tickets as well as housing them for the duration of their stay in the United States.
    – The salary is not just for the time spent overseas, but salary for all year round. These workers are paid not to work the other months of the year so they can concentrate on only making matza.
    These guys literally have their hands in dough!

  4. “Because many of the workers come from Israel, there is the cost of the airline tickets as well as housing them for the duration of their stay in the United States.” — I find this difficult to believe. The bakery owners can’t find any unemployed locals, so he has to import Israelis and pay their travel and housing? Surely there are enough Jewish people in the area without jobs, aren’t there? I imagine that these Israelis might be willing to accept a lower wage than some other people might want, but after these other costs are factored in, why not spend it on a higher salary for the locals? Hmmm… a salary that makes it worthwhile to leave one’s home and family for several months – that can’t be cheap. I really want to know more about this.

  5. Flown in from Israel??
    Are the Satmars flown in from Israel?
    What about all the Russian women from Brooklyn? This article is more a “look this is a real hiddur mitzvah so suck it up and pay for it” article.

  6. “Because many of the workers come from Israel”

    Hmmm….at the matza bakery I visited it seemed most of the employees were females from brighton beach. Be that as it may, the author gave a range of $13 to $28, surely a good travel agent is not the determining factor in the price of matzah, can the origin of the workers be THAT MUCH a factor?

  7. Hand Shmurah Matzah with proper hashgachah for $13.99 per pound at Costco. Get them while they last!

    So it really has nothing to do with the production. It has to do with the “marketing” (i.e., price gouging).

  8. “Because many of the workers come from Israel, there is the cost of the airline tickets as well as housing them for the duration of their stay in the United States.”

    I hope that they have the right visas to work here in the US.

  9. #7, #8, and #9 – you are not sufficiently informed to understand the point. This article did not really provide clear information, just a few hints.

    The regular jobs of rolling the dough into matzos are indeed done by locals. Even that though requires experienced workers – though not necessarily highly paid. If you spend enough time in various bakeries observing, you can see that there are certain very critical jobs that require highly experienced people. One example is the person in front of the oven. Besides being difficult to withstand the high heat all day, they move at very high speed, flipping and removing the baked matzas at precise seconds. Even the ‘rollers’ can make a big difference if they are too sloppy of slow.

  10. Reply to #12 – you mentioned that its a critical job and requires “Highly Experienced People.” I have no idea what you’re talking about. They’re mostly Bucherim and u need no experience. However in anycase there’s no answer on why the can go up every single year with more money. The experience remains like a year before.. its nothing more than blood money.

  11. To #5 “Phillybubby”:

    Two wrongs don’t make a right. Only a total fool pays $24 for Tasters choice coffee, normally $7.99 in Shoprite (saw it last year), because it has some fraudulent “hechsher” “sticker” on it, claiming its Kosher for Passover! People, because of am haratzus, have become naive and are willing to be ripped off and pay outrageous prices on products just because some sticker, with a name you never heard of, has to support his sons in law, says it Kosher for Pesach! The whole thing is one big sham! Yes, I do have close family in the “Kashrus” LOL “business”.
    Nu, and what about Esrogim???

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