Dear Arso,
I think you have two issues with Lubavitch. All the details will fall into one of two categories.
1) They/he promote themselves and ignore the rest of us.
2) They/he explains Jewish concepts contrary to the norm.
I don’t know why either one should bother me as an outsider. But anyways, each problem is an answer for the other issue so there isn’t any reason for any Lubavitchers to think you have a point. It comes down to is the beholder Lubavitch. If he is, it all fits. If he is not, than it doesn’t work. So move on.