Fake
I have the same problem with local Pizza store, its open from morning till night every day (not Shabbos)
Kids always want Pizza, creates way too much pressure
how many days a week and to how many hours do you think the store should be limited to?
“is it unreasonable to not want multiple ice cream trucks contesting the development per day”
to answer your question, it isn’t unreasonable not to want it. IT is unreasonable to think there is something you should be allowed to do about it as far as controlling/limiting them