The idea that people involved in servicing the religious needs of the frum community must be oblivious to market realities is absurd.
Hashgachos are aware that many consumers make assumptions about the ambience of an establishment based on the Hashgacha it carries. Is it wrong of the Hashgacha to give its customers what they want?
Suppose (for the sake of the argument) that it’s true that Hashgachos make many decisions for monetary considerations. Is there anything wrong with that?
I believe that Nike didn’t sever ties with Kanye West out of righteous indignation, but because they didn’t want to damage their brand. Is Nike the morality police?
In any case, it’s difficult to separate “protecting the brand” from “maintaining our ability to provide excellent Hashgacha services.” A bankrupt Hashgacha does not help the kosher consumer, no matter how altruistic are its principles.