The cost per test is de minimis. The “price” is what a person needing the test is willing to pay at a specific time and location. If you are at home and sneezing and your elderly shver is coming over for shabbos dinner, you might want the comfort of a negative test result. For that you might be willing to pay $25-$35. If you have to fly out to London for a client meeting or Zurich for an expensive ski trip and the airline suddenly requires a negative test result within 24-48 hours of departure, then most would willingly pay upwards of $150-$200 for a test where results are guaranteed on time.
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