The rise in e-commerce has caused a paradigm shift in how business is done across the world. In fact, Oberlo reports that for the year 2021, there are about 2.14 billion digital buyers that make purchases from online stores. Consequently, one of the major challenges e-commerce business owners encounter is choosing the right platform that enables customers to track their orders pending when delivery is completed. The need to leverage on package tracking platforms is vital as it eliminates the long wait and the need to contact customer service endlessly.

Some people wonder, ‘how can I track my package?’ This question becomes even more eminent when people, while using the available postal service in their region, find it difficult to track their packages. This difficulty is often linked to the lack of an integrated package tracking system. You may even have to resort to frequent visits to the post office or perhaps call the customer service desk incessantly until your package is delivered to you. It is an experience better imagined than experienced in this age of technology.

What is a Package Tracking System?

According to Gigatrak, a package tracking system is a software that uses a tracking barcode to receive, transfer and deliver items with minimal effort. When an item is logged on the system, it is given a unique tracking number to enable customers to track the movement of their shipment or parcel pending its delivery. The tracking number is important because you cannot access your package without it. More so, couriers are generally reluctant to probe into the location of a package without a tracking number.

The Advantages of using a Package Tracking System  

There are a lot of advantages of using packing tracking systems for e-commerce businesses. here are some of the pros:

Optimize delivery route

Most customers when tracking packages prefer to know the exact location of their order and how long it will take to get to them. When you use a package tracking system, your customers can know the exact location of their packages per time. Further, a number of package tracking systems contain a feature that enables you to reschedule your delivery or choose an alternative delivery spot. This feature accommodates any unforeseen change in customers’ schedules while promoting timely delivery. 

Improved Customer Service

The hallmark of every business is attaining transparency in its service delivery. Hence, tracking packages using this system provides you with all the information you need about the package from the comfort of your home. It eliminates the need for office visits and dial-ins since customers can easily stay updated about the status of their orders by logging in their tracking number on the system. This also serves as a bonus to every e-commerce business because it increases retention rate, guarantees efficiency, and yields more profit.

Minimizes package loss

One of the complaints received on online orders is the loss of packages in the course of shipments. Oftentimes, the business owner has to bear the cost where no structure is put in place to cater to such situations. Thus, using package tracking software helps you track where your customers’ orders may be in real-time. With the unique tracking number, you are confident about when the package left your facility as well as when it was received by your customer.

How to implement Package Tracker options in 2021

If you intend to implement a package tracker option, then you have to choose from among the various Package Tracking software available. Capterra recommends the use of Shipstation, Shippo, among others. Nonetheless, the most popular shipping carriers that seem to integrate a package tracker software include

1.  DHL

2. USPS

3.  UPS

4. FedEx, etc.

Upon choosing your preferred software, you can begin to log your packages, assign tracking numbers to each package, and share the details with your customer. 

Conclusion

There are limitless strategies for delivering packages or shipments to your customer’s destination. Regardless, if your goal is to cut costs while still meeting your customers’ expectations, then it is not too late to integrate a package tracker as an efficient tool in your e-commerce business.