Consumers seem to believe that the word ‘perfect’ is synonymous with ‘expensive.’ This misconception is fueled particularly well by the beauty industry. Take a manicure as an example, the idea of getting a great manicure has you planning out a budget immediately. 

But the fact is that there a plethora of options to explore and not all of them cost upwards of $100. The perfect manicure doesn’t have to be as expensive if you buy your products from Target. 

Again, consumers seem to believe that departmental stores such as Target aren’t particularly catering towards the beauty industry – or at least not quality products. When in fact drugstore brands and cheaper options are just as good, if not better.

The Best Nail Polish

Essie

Founded by Essie Weingarten in 1981, Essie is an all-in-one nail exclusive brand that mass produces nail polish, nail care products, and nail decorations all across the United States and ships worldwide. 

The brand was created by the namesake to present the modern 1980s woman with greater color options to choose from besides the common bland colors. Essie Weingarten traveled to Las Vegas and showcased her ‘unique color options and 35 later Essie is one of the most popular nail brands.

Essie releases seasonal, themed, and promotional colors and products that are found at Target. 

The Best Press-On Nails

Clutch Nails

Press-on nails, glue-on nails, or fake nails seem like relics of the past. There used to be a time when press-on nails were considered tacky or ‘too much.’ Nowadays, however, press-on nails are actively sought after because they cost less than salon acrylics, they don’t harm your nails, and there’s such a variety to choose from. 

Clutch Nails is a popular drugstore brand for press-on nails. The brand has several options to choose from – in all colors, shapes, sizes, and designs. Another plus to press-on nails is the fact they come in such a wide variety that you’re bound to find the perfect pack. 

It takes less than two minutes to apply them and less than two to remove them. 

The Best Nail Strengtheners

Ella+Mila

Ask a nail care enthusiast what their favorite product is and they’ll probably point towards a nail care product. Nail care is a dedicated process that needs due attention and care. 

Ella+Mila offers a range of nail care products to choose from including their popular nail strengtheners. 

The Best Nail Polish Remover

Olive and June

Last, but most definitely not least, we have nail polish removers. Typically, a nail polish remover contains acetone, water, and sometimes fragrance. The main product, acetone, is incredibly drying and can cause a reaction in some people. 

Olive and June offer safer, acetone-free nail polish removers that get the job done and don’t leave your skin red, dry, and burning.

Conclusion

Drugstore brands are cost-effective, safer, and more practical alternatives to having your nails done at a salon. They look just as good – if not better.