What is the special bracha for women who are dressing up? Anybody who buys a new garment of sufficient value is supposed to say a shecheyanu on it. Dressing up on YT is part of simchas YT. According to one drasha I heard, kedusha of Shabbos comes from HKB”H, but the kedusha of YT comes from Klal Yisroel, and one way to give it kedusha is to dress up in special clothes.
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