Reply To: When did Chabad become a Kiruv oriented Chassidus?

On the first yahtzeit of the previous Rebbe, the Rebbe accepted to be the new rebbe.
That night he said that in the USA the custom is that when one receives a new position of leadership he makes a “mission statement.”
Following that custom he made a mission statement declaring what his goal as the new rebbe of Chabad was.
Crying (literally) at the fact that there are millions of Jewish children who do not know aleph bais, he declared that it is not enough for one to serve Hashem by himself, even on the highest level.
He said that our motto is that Hashem Echad, and Torah Echad, and Am Yisrael Echad all must be combined.
Therefore, our goal in life and the mission in Chabad from now on will be to see to it that as many Jews as possible accept upon themselves the fact that Hashem Echad and Torah Echad. Then, and only then,together with Yisrael Echad it will be a sheleimus.