The answer to op is quite simple: unlike everyone else who remains beholden to politics, Chabad (in this arena) strove for emes. They recognized that the zionists were wicked people and so they were anti. they also realized that after the creation of the state, zionism ended and was replaced by a sovereign, democratic, Jewish state that will be what WE make it and decided to work hard to make it a place of Torah and Emes. BH, they were widely successful while the pro and anti Zionist remained stuck in the past.
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