First where is the source that you say it’s getting harder to do kiruv? (Very possible it is, just wondering where your question based off that everyone is trying to give answers)
I think there is a misconception here, It’s not about convincing people to come religious, rather lighting the pinteleh yid inside of thrm. Yiddishkiet is not something external to a Jew it’s what he really is, the nature of a yid is to do all 613 mitzvos, he’s just covered up in a lot of dirt, but ones you reveal his neshoma everything starts moving forward and he starts doing one mitzva at a time till eventually he comes a frum yid.
Yes nowadays there might be more dirt but ones you touch his neshoma it usually goes for forward.
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