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Yeshivos shouldn’t be promoting nivul birshus haTorah. It’s a crying shame that our society has deteriorated to the extent that this yeshiva (and at least one other that I know of) feels it can only successfully raise funds by appealing to the nefesh habehamis, but they need to resist the urge and not give their haskama to the rampant pursuit of extreme gashmius which has pervaded increasingly growing parts of frum society.
There are many yeshivos vying to the same dollar, in order to get your, you need to stick out a bit, especially if you want to attract people who do not know your yeshiva