A recent study by a group of researchers at the University of California at San Diego may blow a hole right through New York Mayor Michael R. Bloomberg’s theory on soda contributing to obesity.
The team found that consumers tend to buy more soda when it’s sold in single servings than when it’s in one large container.
“In a behavioral simulation, participants were offered varying food and drink menus,” the study’s abstract reads. “One menu offered 16 oz, 24 oz, or 32 oz drinks for sale. A second menu offered 16 oz drinks, a bundle of two 12 oz drinks, or a bundle of two 16 oz drinks. A third menu offered only 16 oz drinks for sale.”
The psychologists found that participants bought significantly more soda with bundles than with varying-sized drinks. Total business revenue was also higher when bundles rather than only small-sized drinks were sold.
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2 Responses
Oh come on! Lord Mike can’t let fact’s get in the way. He’s got a “legacy” to work on.
If Mayor Shrimpo said smaller size drinks will cause people to lose weight, then it will cause people to lose weight because they WON’T do EXACTLY what this survey shows. How dare they go against the mayor? Don’t they know the diminutive one knows ALL about EVERYTHING?