Chossid: ” chabad is… a shita which stems all the way from the Bal Shem tov to… to reveal Hashem and constantly be conscious about it as much as possible, within out self and the entire world, meaning frum people… [and] non frum people to tell them what Hashem want some of them, that Hashem gave us the torah to the Jews, the chosen Nation….. And to the non Jews explain to them the seven noahide laws.”
The first point has nothing to do with chabad as it applies to all of the Bsh”t talmidim.
The second is something new that is less than 80 years old so it can’t really be called the chabad shitta.
The third, bimchilas kvodo, is stam meshigass.