Civility, listening, empathetic communication, and evidence-based persuasion rather than fear tactics and threats.
Anti-vaxxers are not selfish. They love their children more than anyone else does, fear for their safety more than anyone else does, and want to do what is best for them, no matter what anyone else says. And this is exactly what they are supposed to be doing as parents. We are living in a generation where trust has completely broken down. Conservatives don’t trust the government, and think doctors are tools of the government. Liberals don’t trust Big Pharma, and think that doctors are Big Pharma’s drug dealers. Both feel that these big, scary entities do not have their children’s best interests at heart. And when a harried doctor steps into the exam room and explodes at a parent who spent 45 minutes in the waiting room before raising a concern about a vaccine, or the aggressive vaccine schedule, and gives no reassurance, no information, and does not acknowledge the fear that is behind the concern, and instead threatens to refuse care to the child, how is that going to help change minds?