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Israel: Similac Is Reducing Package Size & Upping The Price


Many parents who use the Similac formula substitute have expressed their anger at the fact that the product box has shrunk but prices have not only done down or remained the same, but have risen even more than the price per hundred grams, BeChadrei Chareidim reports.

The manufacturer of Similac has decided last month to reduce the size of its flagship product, “Advance”, from 900 to 700 grams. Reducing the packaging is done without lowering the price and there is much anger over the move.

Price comparison sites found that the price rose by an average of 8% -13.5% per 100 grams of baby food substitute, a significant increase. According to data from the Bitan Wine chain, the price rose by about 12%. In the SuperPharm chain the price increased 8%, and Rami Levi recorded a particularly significant increase of 13.5%. It should be noted that the prices are constantly changing and there are also deals in the various chains of two packages for NIS 100.

The “Abbott” Company, the manufacturer of “Similac” said in response that although the size of the package was reduced, there was no price increase per hundred grams. The product’s rise, according to the manufacturer, is a decision of the retail chains, and not the company’s.

(YWN Israel Desk – Jerusalem)



2 Responses

  1. If you believe in free market fundamentalist capitalism, there’s nothing wrong with this. Charge what the market will bear. If you believe in Torah values (check Choshen Mishpat for info on how to price and compete), maybe you’ve got a problem. If you don’t believe a baby should go hungry because the parents are poor, maybe it’s time to return to our own values and not values generated by the “Protestant work ethic.” (The Jewish work ethic predates it by several thousand years, and includes things like looking out for the welfare of others.)

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