Reply To: What does it say if the Umos haolom like our music?

I’ve noticed a trend among heimishe rock singers of late. There’s much less of a yiddishkeit theme to the music. Much more universalistic themes are being used as lyrics with little connection to yiddishkeit. I now wonder if this shift is occurring to appeal to a non Jewish or frei audience.
It’s hard for me too grasp that a chasidishe yungerman is singing to a non Jewish mixed audience, something doesn’t jive well.