“But if they dont have a product that is actually better than the competition then they have nothing, its a false advantage. ”
Brand recognition isn’t a false advantage.
Many people insist they like coke better than Pepsi, although Pepsi does consistently better in blind taste tests.
“Again if and when people are sure that generics are the same or just as good,”
That is a giant “if”
And who will tell them? Obviously not the generic since spending money on an advertising campaign would defeat the purpose.
“Besides most people call it by the brand name which is much more popular than the actual drug/scientific name.”
EXACTLY
“That doesnt prove anything. ”
It does. That is the very point I’m making. If you’ve managed to define your brand with the item to the point where it is used interchangeably it defines the brand. People who walk into a store will buy the brand they recognise.
“Popularity of name doesnt mean youll buy it if the generic or competition is just as good.”
It doesn’t mean I’ll buy it but many many will