A report was published by The Marker revealing that Tnuva is using less milk in its popular chocolate milk products, and is replacing it with water.

The report explains people who bought Tnuva’s chocolate milk in recent days are probably not paying attention to new writing on the ingredients label, small letters at the bottom of the package saying “new version,” which indicate an increase in the water content level.

The only good news for consumers is that despite the inferior product, the price will remain the same, 8.53 shekels ($2.42) a liter.

The reduction in the quantity of milk, which results in less calcium and sugar, makes the Tnuva chocolate milk inferior to some of its competitors. According to TheMarker, Tnuva’s new product contains 81.5 percent milk, compared to 96 percent in the past.

The Tara brand, which contains only 75 percent milk, excels in not being diluted with water – the remaining 25 percent of it is a natural milk protein concentrate, and it also contains the natural sugar substitute Stevia.

Based on data from the market research firm Storenext, Tnuva sells eight million liters of chocolate drinks every year and it pays 2 shekels a liter for raw milk, so reducing the milk content cut its costs by 2.3 million shekels annually.

(YWN Israel Desk – Jerusalem)