CTRebbe, no need to be sarcastic about how people are mehader in mitzvos where we can nowadays. People didn’t drive Lexus’s (or whatever) in the time of the MB either, not even the super rich people of the world. If people can indulge in gashmiusdikke luxuries, why do you begrudge when they indulge in hiddurim in mitzvos?!
Just to elaborate on what laskern wrote earlier. The Shitas HaGr”a is that Matza, besides for the seder night/s, is a mitzva kiyumis. That means that every piece of matza we eat on pesach lesheim mitzva, is a kiyum of the mitzva of matza. Therefore it follows, that it needs to be made lesheim mitzvas matza, even from shaas ketzira. Personally, that’s why my family has shemura matza the whole pesach. We don’t use shemura matza meal, because kneidlach are the mitzva of oneg yomtov, but not the mitzva of matza.