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“If the weeklies don’t have a Rov approving every word printed, I’m not sure how they are any different than the Coffee Room or many websites.”
I don’t know if a Rav is needed to approve every word. But I think one is needed to answer macro questions like the concept of an article or the direction of a publication. E.g. ownership might want an article because it will sell, but a Rav thinks there are negatives, and the negatives outweigh the positives. That’s what you need a Rav for. And that’s why ownership might not want a Rav. An ehrlich owner/publication will have a Rav. Otherwise, the public may be consuming treif without even knowing it.