My husband runs a men’s Mikvah (volunteer) so I feel qualified to answer this. Normally the worker will wash the towels , as the shul owns four washers and dryers. Erev holiday towels get sent out (at a cost of over $1000) because the machines can’t wash quickly enough. Also more workers are needed because of the crush, to keep the place clean and to keep an eye on things. So while the cost is normally $5, holidays the charge is $8. Some may charge more, and yes some of it is probably going to the organization. But it’s not much. Mikvah’s do require a lot of maintenance and sometimes money is put aside for future expenses (costly plumbing repairs or new hardware etc.)
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