TGI has published its findings pertaining to the circulation of Israel’s chareidi dailies & weeklies. The survey compares the past year (July 2011 – June 2012) compared to the year 2011 as a whole, this trend can be seen in changes that occurred during the past six months.
Yated Ne’eman Hebrew emerges the victor with an increase in exposure from 41.6% of the market to 43.5%. This refers to weekdays, including the free Tuesday edition. Regarding the weekend edition, the newspaper increased from 19.8% to 22.7%.
The others remain stable more or less, with HaMevaser increasing almost 5% (10.8% to 11.3%) and Hamodia reporting a decline from 19.7% to 19.5%.
WEEKEND (Hebrew)
Hamodia – 18.5% increased to 18.6%.
HaMevaser – 9.2% to 10.2%
WEEKLIES (Hebrew)
Mishpacha – 21.4% to 22.3%
BaKehilla – 13.9% to 12.2%
Shar Tova – 3.3% to 3.0%
Yom L’Yom (Shas) – 4.9% to 6.0%
(YWN – Israel Desk, Jerusalem)
2 Responses
can some one tell me what is TGI?
This would be more meaningful if you included the numbers themselves. We can’t tell from this if the readership increased or decreased.