In today’s world, any mark or symbol of “hasgacha” has great commercial value since it conveys the sense that the product is produced under higher standards, with higher quality ingredients, etc. In some respects, its a second tier version of “organic” or “natural”. You can credit this to a few brands such as Hebrew National (whose hashgacha gets low grades here on YWN) because of their national TV marketing about “we report to a higher authority”. There are various studies, but some estimates indicate that more than 2/3 of the market for specialty kosher products are purchased by goyim for the reasons noted above, This does not include such generic products as nationally marketed baked goods, breakfast cereals, canned tuna fish, etc who have a kosher certification.
Menu