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I remember when it used to be less expensive to bake goods at home. While this may still be the case if one buys in bulk, it still takes a lot of time to bake and at least for me, time is a luxury and so are the expenses of baking.
Maybe there was a time when secret recipes gave a company or person an advantage. Status. Now maybe even if it is no secret, people will still buy something store bought or homemade because it just tastes better and/or has more appeal for today’s world and life.
I think it’s nice to have a secret ingredient or recipe. A rebbetzin told me the secret to her hummus and it really changed everything! Such a blessing 🙂