Reply To: IKEA Frum Catalogue -Why Apologize?

Really. I don’t understand why IKEA isn’t thanking Israel for reaching out to religious Jewish communities that would otherwise not even touch their catalogue.

It obviously took a lot of time, money, effort, and thought amongst other things to develop such a marketing tool.

It wasn’t sent to secular neighborhoods. What did they do wrong?

Did they want to disassociate themselves from any religion?

They didn’t even change their product. McDonald’s in India sells vegetarian and chicken burgers to accommodate their clientele. IKEA didn’t need to do that. Just engage in more religious Jews in a way that would speak to them.

I don’t get it.